4 Tips to Boost Your SEO with Social Media Use

Tuesday, April 24, 2018

As you will have no doubt discovered, social media plays a major role in how we work today.

Through the likes of Nfinity Web Solutions, you can help to make your business more powerful than ever using social media use. It’s for more than just creating an organic reaction to your customers: it’s about improving your chances of positive search engine optimization. If you use social media regularly, you can help to improve both your business performance and your natural SEO ranking.

If you want to learn the best way to do that, you can take a look at these four tips to help boost SEO with social media usage.

      1.   Manage Follower Counts.

One of the best things that you can do is get what we will call meaningful followers. The right followers are the ones with a genuine interest in what you have to say. Your business needs more followers who are interested, and less who follow because they were paid to or simply because you offered them a good time. A high-quality social media following that all interact and engage are much more likely to get you higher ROI than a large five-figure follower count that barely even notice your posts.

      2.   Link Building.

Another powerful part of the social media SEO strategy we want to showcase is using social media for link building. With a good following that cares about what you post, you can have your link(s) to website/blog pages posted all across the web for you. The more times people link to it, the better the ranking becomes and the more likely it is that people will see the link as they look around social media.

      3.   Brand Building.

This not only helps to boost SEO rankings normally, but it helps to make sure that you can attract people with more value. Brand building is very important, and this means using social media to build interest in non-promotional posts. From helping to boost rankings for advice pieces to making it easier for you to make the right kind of impression, brand building is much easier when you use social media. Veer away from the promotional side of things, and you are much more likely to get the many benefits of using social media as a marketing tool.

      4.   Local Engagement.

The more discussions you have with locals on social media, the more likely you are to find yourself soaring for local search terms and the like. This is very important – it can help you to reach out to locals and to help get involved with local causes and community projects. From sharing missing posts for locals to help raise awareness to retweeting a local charity page, you can use social media to engage with your local community, boost SEO and do a good deed all at once.

With the above, then, you should be able to see just why using social media for SEO makes perfect sense. Done right, this can absolutely transform the way your business works.


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