When developing your website, you must consider its compatibility to smart phone users. Otherwise, you risk isolating and losing a sizable portion of your target audience.
Here are 6 reasons why you should go mobile-friendly or go home!
Mobile Internet Users
In early 2017, mobile devices accounted for almost 50% of web page views world-wide. While this number is world-wide, the American and European numbers alone are much higher! Many users conduct transactions directly from their phone bypassing a desktop computer altogether. If your website is not mobile-friendly, customers will turn away to your competitors within seconds.
Mobile Use is Continually on the Rise
The average cell phone users spend over four hours on their phone each day. That’s four hours of time you can put your business in front of every customer, every day. If you place a social media ad that directs customers to your site, but your site isn’t mobile-friendly, you may as well kiss your customers goodbye.
Google – A Phone Book in Your Palm
Nearly 60% of Google searches are performed on a mobile device and every year, the percentage of mobile users increases while the percentage of desktop users decrease. Customers, within seconds, can find your business on their phone. Having a mobile-friendly website will only increase the chances that they’ll choose your business.
Millennials are Mobile
Millennials are the most technologically advanced generation. That being said, they are the next generation of consumers. Businesses must gear their advertising and websites to the millennial audience or put themselves at risk of failure.
In addition, for many people, a mobile phone is their only means of internet access and is also their preferred method for using the internet. A mobile phone can be used on the go, in front of the TV, while you’re cooking in the kitchen, you name it! A mobile user is offered much more flexibility to use their phone.
If these reasons haven’t convinced you to have a mobile-friendly website, we don’t know what will!