5 Ways to Boost Your Search Engine Rankings

Tuesday, January 16, 2018

For anyone running a modern business today, it’s vital that you are serious about search engine results.

At Nfinity Web Solutions¸ we help people to move up and then maintain their search engine ranking placements. It takes a lot of work, but there are many little things that you can do to help boost your search engine rankings before you hire us to help you make the big changes required.

So, what can you do to help boost your search engine rankings? What solutions tend to do the most for your SERPs?

Create New Content

The most obvious way to help boost your business is to make up new, high quality content worth reading. Pages of 2,000-2,500 words in length perform much better than smaller pages. Don’t feel like you need to be concise because not everyone will read the long-view content; the search engines want more detail, more customization and for you to be more unique.

Don’t settle for small read content; the longer people spend on-site, the better it looks.

Add Header Tags

Using h1, h2 and h3 tags on all of your pages makes a lot of sense. Not only does it help to improve aesthetic appeal by breaking up your content, it’s great for search engines to help make your content rank as it should.

Format the text so that for every 300 words or so you have a header tag breaking the site up. This makes it easier for readers and for the search engine crawlers to read your site and make sense of the message you are putting across.

Improving Imagery

They say a picture is worth 1,000 words. While that might not translate fully in SEO parlance, it does certainly help to have authentic, optimized images on-site. Make sure you add a tag, title and description on-site and ensure the name of the image is changed to match a keyword for that particular page.

This can have a big difference on how your website ranks, and only takes you moments to actually put in place and benefit from.

Add New Links

People want value today, but you cannot always provide the value that they need i-house. So, find high quality authority links to major publications and resources within your industry and link to them. Help to make sure that you have a relevant article that then allows the reader to learn more and expand their thought process about a particular topic by reading authority content from a big name resource.

This makes it easier to be in-depth without just regurgitating the ideas on the original page.

Correct Dead Links

Just as important as adding new links is removing all links with 404 errors and the like. Check all of your inbound and outbound links and make sure they work; the more links that don’t work, the more you will be penalized by the search engines. Look at this and you can see a massive improvement in how your website manages itself and is read.

As ever, the more time you spend looking at these website factors, the more likely it is that your website will succeed. Contact Nfinity Web Solutions for more advanced ideas to help improve and optimize your website in the long-term.


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