Choosing the Right Color Scheme for Your E-commerce Site and Why It Matters

Tuesday, August 14, 2018

Believe it or not, choosing the right color scheme can grow your ecommerce business. Make the time and effort into choosing the right colors when designing your website and you won’t regret it!

The perfect website color scheme:

  • grabs attention
  • engages your target audience
  • gives people what they want
  • turns viewers into customers
  • encourages them to spread the word
  • and makes people love your brand

Content is key and that also includes colors! Colors evoke emotions and are used wisely by many popular brands to entice people to buy. This goes far beyond just one main color. It’s the contrast of colors on your site and where and how they are used.


A critical component of ecommerce websites are product images. Images should be high quality, professional, and speak to your color scheme and brand. Let’s not forget that content is key and consumers are looking for high quality, meaningful content 100% of the time.


Colors evoke emotions and actions from consumers so it’s no surprise that using the right colored buttons on your website can lead to even more conversions. Many websites use green buttons as it incites calm and peaceful feelings although if your buttons are not converting your consumers, it’s a good idea to experiment with different colors and track the results so you can choose the color that works best for your website and consumers.


Your website’s background color also speaks to your audience. White or light-colored backgrounds are great for ecommerce sites that list variety of products and really allows your audience to focus on the product images. Black backgrounds are also a great option for high-end or bright color products.


Your website should have an easily accessible header across the top of every page and making it the secondary color of your brand helps tie your website together.

If you are building a new website for your business or redesigning your current website, make sure to dedicate the time to choosing the right color scheme that will ultimately help grow your business.

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