This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in your website analytics software.
Also known as UTM parameters, UTM codes are little snippets of text added to the end of your URL to help you track the success of your content on the web. An example of UTM codes is highlighted in the URL below in orange:
Adding the snippets of code after the question mark doesn't affect anything on the page -- it just lets your analytics program know that someone arrived through a certain source or overall marketing channel as part of a certain campaign. Here are the five things you can track with UTM codes:
The best part about UTM parameters is that you can make any combination you like of these code -- use the bare minimum (campaign, source, and medium) to track all of your links, or use all of them to get super specific about your tracking. Here are a couple ways you could use a combination of UTM parameters in lots of ways: