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Campaign URL builder

This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in your website analytics software.

What is UTM?

Also known as UTM parameters, UTM codes are little snippets of text added to the end of your URL to help you track the success of your content on the web. An example of UTM codes is highlighted in the URL below in orange:

https://nfinityweb.com/?utm_campaign=blogpost &utm_medium=social&utm_source=facebook

Adding the snippets of code after the question mark doesn't affect anything on the page -- it just lets your analytics program know that someone arrived through a certain source or overall marketing channel as part of a certain campaign. Here are the five things you can track with UTM codes:

  1. Campaign: Groups all of the content from one campaign in your analytics. 
  2. Ex: utm_campaign=20percentpromocode
  3. Source: Which website is sending you traffic.
  4. Ex: utm_source=Facebook
  5. Medium: The type of marketing medium that the link is featured in.
  6. Ex: utm_medium=socialmedia
  7. Content: Used to track the different types of content that point to the same URL from the same campaign, source, and medium codes. Often used in PPC or with two identical links on the same page.
  8. Ex: utm_content=sidebarlink or utm_content=headerlink
  9. Term: Used to identify the keywords you've paid for in a PPC ad. 
  10. Ex: utm_term=marketing+software

The best part about UTM parameters is that you can make any combination you like of these code -- use the bare minimum (campaign, source, and medium) to track all of your links, or use all of them to get super specific about your tracking. Here are a couple ways you could use a combination of UTM parameters in lots of ways:

  • Track the success of certain marketing initiatives.
  • See how well your social channels promote your content versus when your followers promote your content.
  • Measure the effectiveness of guest posting referral traffic. 
  • Track the same piece of content across multiple marketing channels.
  • See where most people click on your internal links in a blog post. 
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